Thesis project for my Bachelor in “Disegno Industriale” at ISIA di Firenze. The starting brief was the purpose to find a solution able to reduce the amount of domestic food which goes to waste. At first, I planned to work on a Product Design but, after thorough research, it appeared that a mobile application would have been more effective in the attempt to have a scalable impact. Indeed, by entering more easily and with little cost in consumers’ lived, and responding to reported needs of the target, the hope is for it to successfully modify rooted bad behaviours.

UX/UI Product Design




Bachelor thesis project


Individual project

My role

Overall project

Research and target interviews

We waste one third of the food we produce, wasting not only the food itself but also all the resources employed in its production and transportation.
The main aim was to provide an easy and intuitive tool to plan the family meals during the week: the establishment of such habit was indeed recognised by researchers as one of the most promising ways to reduce the high amount of food waste produced by the Consumption phase of the food chain, especially in the target identified in parents of families composed of three or more members, both working and with age comprised between 31 and 50 years old. In order to identify this group and outline a profile of the ideal consumer, a questionnaire on food habits was planned and spread to public. 150 respondents of different extraction participated.

From physical to digital

I have started with the idea of a product in order to help items correct stowage in the fridge. Although, during the research a most prominent issue was identified: the management of meals in a life with less and less time dedicated to the kitchen. Moreover, a mobile app had more chances to enter the habits zone than a physical asset, which was necessarily bound to volume occupation and production cost.

App architecture

In order to successfully widespread this simple habit and its impact on the issue, the user experience had to be simplified as much as possible and to link to other already rooted habits (i.e. scrolling recipes during down time, such as on the bus or waiting for an appointment). The raw interactions were sketched in order to synthesise them to the most intuitive arrangement.

User Interface prototyping

Finally, the app was prototyped and adjusted to different digital ecosystems.


The project received the support and recognition of ADICONSUM Lombardia, the consumer association of Lombardy.